I missed the halftime show last night, but heard it was sponsored by the Honda Element. Did Honda show much? I saw one commercial at the beginning of the game, but that was it. Let the TV marketing campaign begin!

T Mac,

The ads I saw on the Element were just the 3 different ones that Honda has been running all over (here in NYC anyway). They are all showing active 20 some odd year olds living the active lifestyle. Just who Honda is marketing it at.