Hello everyone! I am new to Element Owners Club! I currently do not own an Element, however, for my class, I am completing a Marketing Case Study on the Honda Element. All your answers and comments will be greatly appreciated!!! Cheers, Stacy

I really, really can't stand the ads. They are geared to my generation which more often then not live at home with mom and dad.
My wife and I are not typical so maybe we are just a different demographic but the ads come off too hippy for me.

It didn't stop me from buying the car, but they would do much better with ads showing only the car and not people that exclude some of their possible market. Nissan does a good job of this with their marketing. It's a car, but then again not all everything in marketing is about product... image is important to many people. So that's the topic of this marketing analysis the Element's sales: do they come from image or actual product quality. I think it's product quality hands down....
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cheers,

I LOVE the ads.
I especially like the one with the monster legos, thats rockin!
Thats like the coolest commercial ever!

I love the Legos.. and you know i am sure those outside the Elemental world.. don't get it i am sure.. but I loved it..

So when will they put out the Legos kit you can buy to make your lego toy?? I want it!!

[quote:eb6003f2f7=" "]I love the Legos.. and you know i am sure those outside the Elemental world.. don't get it i am sure.. but I loved it..

So when will they put out the Legos kit you can buy to make your lego toy?? I want it!![/quote:eb6003f2f7]

Which reminds me...I asked one of the Empeg fans to create a boot-up logo for my in-car MP3 player, and he obliged!

http://brendan.org/empeg_element.gif

-brendan

Very cool.. that sounds neat! PS I love your mini image there!

I've wondered why I rarely see an Element ad. I've maybe seen two or three in the past five months. I didn't feel the ad spoke to me and I didn't feel it expressed this car's attributes very well.

For such an innovative vehicle, the ads are pretty mundane. At least they aren't embarrassing...like the Pilot ads with the guy raised by wolves.

[quote:02f4dff2fb=" "]For such an innovative vehicle, the ads are pretty mundane. At least they aren't embarrassing...like the Pilot ads with the guy raised by wolves.[/quote:02f4dff2fb]

ditto those pilot commericals are ridiculous.. don't like em.. love the lego commercials though.. my favorite!

where are they? i'd love to see them!

can somebody PLEASEPLEASE post links

thx a bunch :D

[quote:53022a1409=" "]where are they? i'd love to see them!

can somebody PLEASEPLEASE post links

thx a bunch :D[/quote:53022a1409]

http://www.swaystudio.com/honda_movie.html

(!) I can't believe you bought an "E" without seeing the advertisement!! :) (!)

...this is absolfrigginlutely awesome!

thx for the link LEGO

has this been the only e commercial so far? :)

you're welcome! :)

Yeah, that's the only Element commercial that I'm aware of. I wish they'd make some more, but next time they should use LEGO's instead of Mega Bloks! ;)

Personally, I liked THIS commercial better! ;)

http://www.elementownersclub.com/uploads/files/fijilego.jpg

Don't know why...

I have seen TWO Element commercials. But only ONCE for each....they aren't exactly blitzing the airwaves with Element marketing in this neck of the woods anyway.

The "lego" commerical is interesting and pretty cool to watch, but not very informative about the ACTUAL car.

The montage of images flashing by of the different people in the back of the Element is good but I only saw it played once on late night TV, I think during some Star Trek variant. Interesting commercial placement.