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October 1, 2004

American Honda Posts Record Vehicle and Truck Sales For September

"American Honda today reported new all-time record September sales of Honda and Acura cars and light trucks. Total American Honda vehicle sales of 108,470 reflect an increase of 1,818 units over the previous September record set in 2003. On a daily selling rate basis, total sales for the month were down 2.4 percent. All-time record sales of the Honda Pilot and record September sales of the Honda CR-V and Acura MDX led to a new September light truck sales record of 44,271, an increase of 2,289 vehicles over last year's record.

The Honda Division posted September vehicle sales of 92,199 and year-to-date sales of 904,491. Honda Division light truck sales in September broke last year's record with sales of 39,313 -- an increase of 1,920 vehicles. The Honda Pilot led the way with its second consecutive month of record sales, up 31.6 percent for the month with sales of 12,388. The CR-V also posted record September sales of 12,068 units, up 2.2 percent from last year."

Sept. 23, 2004

Bridging The Data Divide


"Introduced in 2003, Honda's so-ugly-it's-almost-cute Element was intended to attract young, hip consumers. In its first full year of production, the Element found more than 67,400 buyers, exceeding expectations. But alas, the SUV has gone over like a lead surfboard with the coveted Gen Y crowd; R.L. Polk & Co. shows that buyers are more likely to have attended Woodstock than the X Games.

That Honda Motor Co. could whiff so badly in such an important market segment proves that automotive industry CRM has miles to go."

Cloud Rider custom grills for the Element



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