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Discussion Starter · #1 ·
Since it seems clear from the diverse owners present on this forum as well as the streets at large, Honda must be scratching their heads at how they seemingly missed their target audience for the Element.
Penguins and Hellcats don't surf, so there must be an underlying appeal of utility, convenience, and of course, the ecclectic styling.

Can it be too far off that Acura will be offering a derivative that has more steroids under the hood, and leather, wood, and other ammenities inside?

What would you see the Acura division doing to the Element to more cater its appeal to the audience that it seems to have captured?
 

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Discussion Starter · #9 ·
[quote:12f9d0cdfe="EnolaGaia"]The reason the Element is attracting an older-than-expected demographic is the same as the reason why an Acura-ized Element is ludicrous. The reason is _utility_, plain and simple.

Bottom Line: The Element is selling because it's _basic_. Attempts to move the vehicle up-market (even with the cachet of an Acura tag) will fail just like VW's glitzed-up Vanagons failed in the 1980's.[/quote:12f9d0cdfe]

Good thing you don't work for Lexus...Toyota wouldn't be #1
 
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