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10/09/2009 - TORRANCE, Calif. -

The Honda Element lineup expands for the 2010 model year with an all-new "Dog Friendly™" pet accommodation system designed to improve safety, comfort and convenience for dogs and their owners alike, American Honda Motor Co., Inc., announced today. The 2010 Honda Element arrives at dealerships nationwide by mid-October. The Dog Friendly Element is set to become available on November 16.

"The Honda Element has long been recognized as an accommodating vehicle for people with active lifestyles involving sports and hobbies," said Vicki Poponi, assistant vice president of Product Planning for American Honda. "The new Dog Friendly Element takes that concept to a whole new level with specially designed features for dogs and their owners."

Engineered to integrate with factory precision into the Element EX, the Dog Friendly equipment is intended to accommodate the secure transportation of a dog in the cargo area within a nylon-webbed car kennel. In daily operation the car kennel helps prevent a dog from interfering with the driver in traffic by keeping the pet properly restrained and out of reach of the driver. In the event of a frontal collision, the kennel is intended to help restrain the dog behind the rear seats, reducing the chance for the pet to be injured - or to injure human occupants during a crash.

The Dog Friendly equipment enhances pet comfort by providing a soft floor surface for the dog's legs and paws along with a dedicated fan and a spill resistant water source. Convenience is improved for owners with an integrated ramp, easy to clean surfaces and a full suite of matching Dog Friendly accoutrements.

Major components include:

* a soft-sided cargo area car kennel made from seat belt-grade netting;
* a cushioned pet bed in the cargo area with an elevated platform;
* a 12V DC rear ventilation fan;
* second-row seat covers with a dog pattern design (matches the bed fabric);
* an extendable ramp (stores under the pet bed platform);
* all-season rubber floor mats with a toy bone pattern;
* a spill-resistant water bowl; and
* Dog Friendly exterior emblems (driver's side and rear).

The ramp stores underneath the bed platform and can be conveniently accessed when the rear tailgate is down. The car kennel was designed and is being constructed by Takata Corporation, one of the world's leading automotive safety systems suppliers. The Dog Friendly equipment group has a manufacturer's suggested retail price of $995. [more]
 

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Here is a quick take/video of Dog Friendly Element

Hi, all -- I work for The Orange County Register and we got our hands (paws?) on one of these yesterday. I'll be test-driving it this week with my trusty canine pal. Below is a link with my initial thoughts on the car, plus a video. Please check it out if you are interested:

http://auto.freedomblogging.com/200...our-paws-on-dog-friendly-honda-element/22073/

-Matt Degen
 

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Guess they failed to mention they sell it by VIN only. So if you don't own a 2010 Element, they won't sell you a Dog Friendly package. Sometimes you have to ask yourself: "WTF?"
 

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Mine has been a Dogfriendly package since Dec 2004 when we drove it off the lot !:lol:
 
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