My dealer here in NJ wouldn't match the H and A price either. He did, however, give me a free lecture as to why those "Internet fly-by-nights are ruining it for consumers." :roll:
Needless to say, I subsequently made a nice purchase at H and A, and they shipped the stuff to me really fast (over Memorial Day weekend, no less), and it was very well packed. I was duly impressed, and I ordered a couple of E hats to boot (the only place I've seen them).