Honda Element Owners Club banner
1 - 6 of 6 Posts

·
Registered
Joined
·
46 Posts
Discussion Starter · #1 ·
This is a Honda commercial and it is truly amazing. Use sound. You will enjoy this... Read about the commercial first. Then use the link for the commercial at the bottom of the email.

New Honda commercial in the UK. Very important that you understand: There are no computer graphics or digital tricks in the film. Everything you see really happened in real time exactly as you see it.
The film took 606 takes. On the first 605 takes, something, usually very minor, didn't work. They would then have to set the whole thing up again. The crew spent weeks shooting night and day. By the time it was over, they were ready to change professions.
The film cost six million dollars and took three months to complete including a full engineering the sequence. In addition, it's two minutes long so every time Honda airs the film on British television, they're shelling out enough dough to keep any one of us in clover for a lifetime.
However, it is fast becoming the most downloaded advertisement in Internet history. Honda executives figure the ad will soon pay for itself simply in "free" viewings (Honda isn't paying a dime to have you watch this commercial!).
When the ad was pitched to senior executives, they signed off on it immediately without any hesitation -- including the costs.
There are six and only six hand-made Accords in the world. To the horror of Honda engineers, the filmmakers disassembled two of them to make the film. Everything you see in the film (aside from the walls, floor, ramp, and complete Honda Accord) are parts from those two cars.
The voiceover is Garrison Keillor. You will want sound.
When the ad was shown to Honda executives, they liked it and commented on how amazing computer graphics have gotten. They fell off their chairs when they found out it was for real.
Oh. And about those funky windshield wipers. On the new Accords, the windshield wipers have water sensors and are designed to start doing their thing automatically as soon as they become wet. It looks a bit weird in the commercial.

http://home.attbi.com/~bernhard36/honda-ad.html
 

·
Registered
Joined
·
183 Posts
I already posted this in miscellaneous (sp?), but since it got no replies, it's probably so far down you didn't see the post.
 

·
Registered
Joined
·
116 Posts
The information you gave was a wonderful prelude to the commercial. It is amazing to watch. I too thought that this was computer gernerated to some degree. Thanks
 

·
Registered
Joined
·
2,258 Posts
[quote:2fbed67e26="P3,FOYFN"]how did they get the tires to move UP the ramp?[/quote:2fbed67e26]

they balanced weights on the upper part on the inside rim. right when something hits it, the weight pulls the tire up... that's why it looks a bit weird going uphill.
 
1 - 6 of 6 Posts
Top