Honda is just having more markdowns for us than usual. We are able to sell a lot of the items for below what our cost usually is.
The only time we are able to have additional markdowns is when they sell us the parts for less. Then we pass the savings along. There just isn't enough markup on our end to cover these types of discounts.
Otherwise our normal discount price is as low as we are able to go, although we never charge 'regular price'