I was just thinking of a marketing direction for the Element. Hoinda's done well with dog owner's so why not seek out other demographics to sell to. The possibility to sell a car to a certain occupation seems to be a good idea. I had working in hospitals for a dozen years in IT and worked closely and around a lot of nurses. Nurses love SUV's. What could Honda do to tailor the Element to create a Nurses' or EMT edition Element? Maybe a special overhead console that contained different nurse items like a stethoscope, blood pressure monitor, and a first aid kit. Or a tool box for those items that pops in that new cooler location between the seats that they can carry out of the E in an emergency. Special colors and badges? Any thoughts? NAV and Bluetooth would be handy in that package. Also special financing.