Don't know if anyone noticed but Honda has some of the lamest commercials for their cars. The current "helpful Honda guy" spots are just plain stupid. It is addressing something nobody worries about. As if before these spots we all thought Honda sales guys were unfriendly?
I have a friend who works for Honda advertising and I questioned him about the weak Element commercials over the years. He told me that most of their staff think their ads are sub par, but American Honda insists on using the same advertising company they've used from way back in the 70's. They rather be loyal to an old and out of touch company than actually advertise their products correctly.
This is the reason we'll never get the kind of ad the Element deserves. Ads like the playful Kia one here, or ads in camping, running, backing, outdoors, biking, kayaking, or triathlon magazines showing what we all know this car can do.
Sorry for the rant, but it tick me off how poorly the Element has been marketed over the years! :evil: