I dunno, it could potentially appeal to gen Y more than the E does. Remember, ugly is in the eye of the beholder and we are all driving in glass cars where that is concerned... :lol:
In this case, I think acceptance depends on buzz and aftermarket accessories. Honda has a much bigger base here, but you never know what the next big thing will be. The Element and any other vehicle is not a fair comparison due to how unique it is, even if there are superficial similarities, so I don't feel like a 'better or worse' judgement is relevant.
I don't think, however, that the reverse psychology theory of the Element (where marketing it to Gen Y causes boomers to scoop them up to prove how cool we still are) will work with the Scion bbX, although I guess it could get some late to the party Gen X action...
Whatever, I'm out of my ... umm... element, as it were, when it comes to the murky world of marketing. All I know is that marketers are less secure job-wise but get more cool stuff and way more expense latitude than engineers or managers of engineers... Not that I'm complaining... as I rode shotgun down the telecom avalanche at my company as we shed more than 99% of our value and 75% of our employees.
peace,
-jdef
