I used the local paper on a day when the auto ads are thickest (Sat./Weds.). Most of the big ads have the web address on them. You could also look in the yellow pages and look-up each dealer by searching with Yahoo or Google. I kept my web search limited to local dealers. The results were mixed, all quoted the MSRP. I ended up going to my local Honda dealer. Things could be different now, dealers have more stock.