it is not bose. headunit is alpine, speakers are pioneer, like big al said the xm tuner is made by pioneer, and although i have bypassed it i have not checked the maker of the amp but i can assure you that none of it is bose.I don't know about the 2009, but I know that Bose makes the 2008 system. I know this because I bought a Parrot bluetooth system and had to buy a harness to interface to the OEM stereo, and the one that fit was for Bose. Makes sense. The EX system is good, but sounds like a budget Bose system. Too bad there's not a kick ass upgrade.