About a month ago, they even had one as a showcase prize on the Price is Right game show. I don't think I've ever seen Honda going for exposure that way before.I hope so! I did see an Element commercial for the first time in ages! I was shocked!!! Maybe there's hope?
That's surprising, and statistically speaking puts you in the very small minority. Brand recognition on Element is something like 82 percent, which is also why Honda doesn't advertise it. People already know it exists. The current flavor's been out so long that anyone who was interested, realistically, has likely bought theirs. A new generation of Element is what will spur new purchasers.Have to agree with all of that. I bought my E spur of the moment only because it was sitting in the dealer's showroom when I went in to buy my carefully researched CRV. We had no idea that they even made such a vehicle.
Except that's really more of a dealer problem. And the dealers don't want to push Elements at all, since they can make MUCH MUCH more money on a CR-V with lots of trim and upgrade packages...^ Yep.
Recognition: "That Honda sure is ugly."
Test drive: "I want one!"
Honda needs to get people to look inside the Element. But they don't really seem interested in selling Es, except to the target demographic (young, first-time buyers). The rest of us, they'd rather sell CR-Vs and Pilots to.
Stupid dealers don't realize they can make more from selling an Element than if someone buys a Scion or a Santa Fe because a loaded CR-V is out of their price range. The Element was supposed to be their entry level truck to pull in new customers who hadn't previously bought a Honda.Except that's really more of a dealer problem. And the dealers don't want to push Elements at all, since they can make MUCH MUCH more money on a CR-V with lots of trim and upgrade packages...